1 Fixed Costs per Unit (USD)
$
$
$
$
$
$
2 Variable Costs (% of Selling Price)
%
Amazon: 8-20% · Shopify: 0-2% · eBay: ~12.9%
%
Stripe: 2.9% · PayPal: 3.49% · Amazon Pay: 2.9%
%
Amazon PPC ACoS average: 20-30% · target: 10-15%
%
3 Target Profit Margin
20%
Healthy e-commerce margin: 15–30% · luxury goods: 40-60%
Pricing Targets
Minimum (Break-even)
$0.00
0% profit margin — sell above this or you lose money
Target Price (20% margin)
$0.00
Covers all costs + your target profit margin
Profit at Different Prices
Fixed Cost Summary
Total fixed costs
$0.00
Variable cost rate
0%